Two years ago, I was shopping for a christmas gift for my little nephew, I walked into a book store looking for a fun book for him. We found a great little baby book, the kind with the fabric swatches that imitated the fur or skin of all different types of animals. That’s when the idea came to me: a photographic baby book. I had never enjoyed the baby photos that were popular at the time (the fufu sleeping babies, dressing them up in clothes they never wear, doing things babies would never do, all for the sake of a pretty “cute” photo). Naturally, the idea kept on churning in my mind for weeks, but I filed it away as something that I would get back to in the future. I wanted it to be ultra simplistic, a creative medley of colors, activities, emotions and expressions. Great photography combined with great graphic design would be the focus of my next big creation.